
About the Defense Sales Coach
Why You Should Choose the Defense Sales Coach

Retired Military Expertise
You benefit from the profound military experience of a retired senior leader who taught at an advanced leadership academy, coached and mentored over 1,500 mid level leaders to become senior leaders at the highest level.

Unmatched Sales Experience
With over 22 years in both domestic and foreign military sales, post military retirement, you gain over 45 years of insights from a seasoned professional.
About the Owner
Academic Excellence
Achieve excellence with guidance from a professional who never stops learning. One who completed a higher education degree as a summa cum laude with a 4.0 GPA while managing 330 days per year international sales travel.
Billion-Dollar Track Record
Leverage experience from someone who has exceeded 1B USD in outside sales, managed over 100 multi-million USD projects for the US Government and allied nations. Trust a professional who worked for three prime contractors and three multi-million-dollar manufacturers.

Boots on the Ground
Executive Leadership
Benefit from insights gathered through extensive roles, culminating as the vice president and executive vice president for the largest manufacturer of expeditionary, forward operating sites, mobile field hospitals, maintenance facilities and tactical operations centers.
Innovative Designer
Incorporate cutting-edge strategies and products designed by a proven innovator responsible for multiple B2G product patents.

Extensive Sales Coaching Background
Skilled Sales Trainer
Enhance your team’s abilities with instruction from a coach who has coached over 300 outside defense sales reps and 400 manufacturer sales reps.
Strategic Market Management
Drive success with a former senior category manager experienced in managing over 200 defense manufacturers, securing vital NSNs, getting thousands of products approved IAW the Federal Acquisition Regulation to fit contract scope, managed and developed data analytics through programs such as Tableau and Salesforce increasing market-category-margin by 17% in the first year.

Global Influence and Travel
International Experience
Trust a professional who has traveled an average of 310 days annually for 22 consecutive years, conducting in-person meetings with numerous high-level officials in all branches of the US Military and governments in over 50 countries. Traveled through 102 countries in over 44 years.
Diverse Cultural Insights
Utilize knowledge from someone who has lived in nine countries, established successful sales offices in five countries, and managed transformative projects during international conflicts. Count on a professional who served as a program manager in Iraq and Afghanistan for four years.

Major Accomplishments
Project Management in Conflict Zones
Gain from someone who personally sold and assisted in designing, producing, and delivering over 150M USD in sales during a major pandemic, who oversaw product training for over 60 mobile field hospitals, 20 base camps, and 15 tactical operation centers in countries like the US, Philippines, Ukraine, Poland, Germany, Montenegro, and in over 27 of the 54 countries in Africa.
Comprehensive Global Partnerships
Engage with a coach who has forged meaningful partnerSHPS, friendSHIPS, and relationSHIPS with foreign militaries, country presidents, crown princes, ministries of health, defense, civilian aides, and nonprofit organizations worldwide. SHIPS Matter.

